New Brunswick’s Tire recycling program celebrates 20 years

Fredericton – The province’s tire recycling program is celebrating 20 years of operation. The program, which began in 1996, has diverted the equivalent of 20 million passenger tires from the province’s landfills.

Minister of Environment and Local Government Serge Rousselle presented certificates of appreciation to some of the program partners at an event in Fredericton on Wednesday.

“Twenty years ago, the New Brunswick Tire Stewardship Program was seen as an important step forward in creating greener solutions to protect the environment and creating jobs for our province,” said Rousselle. “Today we are showing our appreciation towards key partners that have done a great deal of work and effort to bring this program to fruition and making New Brunswick a national and international leader in value-added recycling products.”

Recycle NB CEO Pat McCarthy congratulated New Brunswickers for their support of the program. “New Brunswickers have supported the program from the start. We really appreciate their efforts to recycle their scrap tires. They help to keep our province clean and green.” He encouraged people to continue to support the program by dropping off scrap tires at any tire retailer or garage in their area. “Drop off your tires and they will be recycled,” he added.

Vital to the program are the hundreds of tire retailers, garages, collectors throughout New Brunswick, and TRACC in Minto.   

Tire Recycling Atlantic Canada Corporation (TRACC) in Minto, New Brunswick employs approximately 50 people in its operation. It turns scrap tires into value added products such as garden mulch, playground cover and livestock mats. The company has markets for its products around the world. 

An important component to the success of the program has been TRACC’s ability to find and develop new markets for its recycled products. Recycle NB is intent on getting the full value out of recycled resources and TRACC is achieving value-added recycling with the tire program. McCarthy says, “The Tire Stewardship Program is working for New Brunswickers. It reduces waste and generates meaningful long-term environmental and economic benefits in the province.”

Information on Recycle NB and its programs is available online at

MEDIA CONTACTS: Pat McCarthy, CEO, Recycle NB, 506-454-8473,

Sheila Lagacé, communications, Department of Environment and Local Government, 506-444-4088,

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