New Brunswick residents give tire recycling program two thumbs up

A recent tire survey by the Rubber Association of Canada has revealed that Recycle NB’s Tire Stewardship Program (TSP) is one of the best tire recycling programs in all of Canada. The survey polled more than 1800 people across Canada, representing respondents from all walks of life. The primary goal of the study was to determine the current knowledge levels and motivators of Canadian consumers in regards to tire inflation, tire maintenance practices and also to understand current consumer opinions on tire recycling in each province.

The survey showed that overall New Brunswick’s citizens, regardless of gender, were very well educated about nearly all tire related issues when compared to national averages. For instance, the survey showed that the public awareness level for the existence of a provincial tire recycling program was 81% compared to the countrywide average of just 58%. Additionally, 96% of New Brunswickers revealed they were in agreement on both the satisfaction for how scrap tires were managed as well as the current level of tire recycling fees which fund the program. “We are extremely pleased by the tremendous level of public support for the program here in New Brunswick and we can all be proud of its success”, stated Murray Driscoll, Chair of Recycle NB. “It is very clear that New Brunswickers understand how value-added recycling benefits both our communities and the environment”.

In place since 1996, the TSP has collected and recycled the equivalent of more than 12 million passenger tires. The scrap tires are transformed by Minto based Tire Recycling Atlantic Canada Corporation (TRACC) into a number of recycled products including composite roofing shingles, landscape materials and playground surfaces among others. The survey also indicated 99% of the public supports the value-added recycling approach the program has taken since day one. “I’ve always said this is one of New Brunswick’s best kept secrets”, stated Mr Driscoll. “I’m also delighted to say it now appears this simply isn’t the case anymore”.

Information on Recycle NB and any of their programs is available online at

Murray Driscoll, Chair, Recycle NB, 506-454-8473.
Pat McCarthy, CEO, Recycle NB, 506-454-8473.Jamie Seamans, TSP Manager, Recycle NB, 506-454-8473.

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